Brand Engagement Guidelines | Zalando


What is the BRM? 

The Higg Brand & Retail Module, or BRM, is a holistic sustainability assessment tool managed by Higg. The BRM is part of the Higg Index, which is a suite of tools developed by the Sustainable Apparel Coalition (SAC), for the standardized measurement of supply chain sustainability, used by the footwear, apparel, textile, and other industries. The BRM is a tool that standardizes how brands and retailers measure and evaluate their environmental and social performance, year over year. This tool evaluates the maturity of a brand or retailer’s social and environmental management system. It drives performance improvement and assesses social & environmental risks – aligning with standards, government initiatives, and other Higg tools. The BRM covers 11 environmental factors including GHG emissions as well as 16 social factors including child labor.

Why is Zalando asking you to complete the BRM?

Zalando’s vision is ​to be a sustainable fashion platform with a net-positive impact on people and the planet.​ In line with the 2023 Sustainability Strategy ​do.More, Zalando has committed to ​only working with partners who meet our ethical standards​. To address this, we decided to implement an assessment framework for brands that are selling on our Fashion Store. As Europe’s leading destination for fashion, we want to leverage the role we play in the industry, and create greater transparency for customers, so that we can enable them to make more sustainable choices together. Over the next months and years, we will work together closely with brands to push for better social and environmental standards.

Who is Higg? 

Higg is the sustainability insights platform, helping consumer goods businesses take responsibility for their entire impact – from materials to products, from factories to stores, across energy, waste, water, and working conditions.

By making both data collection and performance analysis easier, we help brands and manufacturers make better environmental, social and governance decisions – across all parts of their business. 

Spun out of the Sustainable Apparel Coalition in 2019, Higg is the exclusive licensee of the Higg Index, a suite of tools for the standardized measurement of supply chain sustainability.

  • Create an account.
  • Purchase your BRM access.
    • Purchase via Credit Card or Wire Transfer. If your company must be billed an invoice select “wire transfer.”
    • Subsidy
    • Discounts
  • Select a “lead” within your company who will be responsible for tracking progress and assignment of questions across the company. The project lead will have to consult with and engage with different departments and teams to respond to the questions and collect data.
  • Manage your account or add team members click hereChange or Reset password

FAQ about Getting Started

  • When do I need to complete my BRM?
    • The tool opens March 1st, 2022 and Zalando’s deadline to complete it by is June 30th, 2022
  • How much time is required to complete the BRM?
    • The time required to complete the Higg BRM will vary depending on how much of the required data and information you have already collected prior to starting the module and how many colleagues you will have to engage. We estimate the full module will take between 4-6 weeks to complete. The system will allow you to save your responses, which you can revisit at any point.
  • Who in my company has to fill out the Higg BRM?

  • Do I have to be an SAC member to access and complete the BRM?
    • No, you do not need to be an SAC member to access and complete the BRM.
  • What are the costs to access the Higg BRM?
    • Follow the link for more information on purchasing the BRM.


  • Add Office Hours to your calendar, (Office Hours are Higg hosted webinars where Zalando Brands have an open forum where they may bring questions on the BRM  to ask Higg experts)
  • Add Trainings to your calendar, see full list of trainings under training tab.
  • Bookmark
  • Questions? BRM Brand Partners are on a priority queue. Access support once you’re logged into your Higg account.

  • January 10th, 2022 – BRM available for presale on
  • March 1, 2022 – BRM available on
  • June 30, 2022 – Deadline to post BRM 2021

Higg’s training website,, contains all of the information and guidance facilities need to help them at every stage of the module completion process.

Submit questions about Higg accounts, modules, and subscriptions to the Higg Support Team. 

General FAQ 

  • My company has a Higg account, but I don’t have a login.
    • Once you have created an account, additional team members can be added to the account to access the collected data, support in completing the modules, etc. To invite a new user to the account, go to the ‘My Team’ tab and click the Invite New User button. Add the email address and send the invitation. Once the user accepts, they will have access to the account. 
  • I’ve forgotten my password, how do I reset it?
    • If you need to reset your password, click the button “Don’t remember my password” and follow the prompts to reset your password.