Brand Engagement Guidelines | Zalando BRM Foundations


What is BRM Foundations?

Brand & Retail Module Foundations, or BRM Foundations, is ideal for small businesses and teams, or companies beginning their sustainability journey. It will help you get started evaluating your corporate footprint. This primary set of questions helps companies begin to measure and improve their brand and retail operations. This assessment can be completed even faster than the comprehensive module.

Why is Zalando asking you to complete BRM Foundations?

Zalando’s vision is ​to be a sustainable fashion platform with a net-positive impact on people and the planet.​ In line with the 2023 Sustainability Strategy ​do.More, Zalando has committed to ​only working with partners who meet our ethical standards​. To address this, we decided to implement an assessment framework for brands that are selling on our Fashion Store. As Europe’s leading destination for fashion, we want to leverage the role we play in the industry, and create greater transparency for customers, so that we can enable them to make more sustainable choices together. Over the next months and years, we will work together closely with brands to push for better social and environmental standards.

Who is Higg? 

Higg is the sustainability insights platform, helping consumer goods businesses take responsibility for their entire impact – from materials to products, from factories to stores, across energy, waste, water, and working conditions. By making both data collection and performance analysis easier, we help brands and manufacturers make better environmental, social and governance decisions – across all parts of their business. Spun out of the Sustainable Apparel Coalition in 2019, Higg is the exclusive licensee of the Higg Index, a suite of tools for the standardized measurement of supply chain sustainability.
  • Purchase your BRM Foundations access.
    • Purchase via Credit Card or Wire Transfer. If your company must be billed an invoice select “wire transfer.” 
    • Zalando is offering a subsidies discount to those brands that are completing BRM Foundations for the first time based on their status as SAC members. For non-SAC member brands you will receive a discount of 75% percent and for SAC members you will receive 25%. These codes will be sent in communication from Higg in their registration email campaigns.
  • Select a “lead” within your company who will be responsible for tracking progress and assignment of questions across the company. The project lead will have to consult and engage with different departments and teams to respond to the questions and collect data. 
  • Manage your account or add team members click here.  

FAQs about Getting Started 

  • When do I need to complete my BRM Foundations?
    • The tool opens March 1st, 2022 and your assessment has to be completed and shared with Zalando by June 30th, 2022. Please note you can only share assessments that are 100% complete.  
  • How much time is required to complete BRM Foundations ?
    • BRM Foundations should take your team 1-2 weeks to complete.  The system will allow you to save your responses, which you can revisit at any point
  • Do I have to be an SAC member to access and complete BRM Foundations?
    • No, you do not need to be an SAC member to access and complete BRM Foundations.
  • What are the costs to access the BRM Foundations?
    • The cost of the BRM Foundations, and potential subsidies offered by Zalando, will depend on your revenue. 
  • January 2022 – BRM Foundations available for presale on
  • March 1, 2022 – BRM Foundations tool opens to start completing 
  • June 30, 2022 – Deadline for 100%  completion and share BRM Foundations


In order to assist in the successful completion of the assessment, Zalando is working with Higg to offer its brand partners a comprehensive webinar series along with open forum office hours.  

  • Add Office Hours to your calendar, (Office Hours are Higg hosted webinars where Zalando Brands have an open forum where they may bring questions on BRM Foundations to ask Higg experts) 
  • Add Training Webinars to your calendar, see full list of webinars under the  webinar tab.
  • Bookmark
  • Questions? BRM Foundations Brand Partners are on a priority queue. Access support once you’re logged into your Higg account.

BRM Foundations Webinars

Please click on the title of the Webinar to register.

BRMF: Kick off with Zalando February 15th, 2022
BRMF #1: Getting Started & Navigating Challenging questions March 8th,  2022
BRMF: Office Hours #1 April 5th, 2022
BRMF: Office Hours #2 April 19th, 2022
BRMF #2: Finishing up & Next Steps May 3rd, 2022

Higg’s training website,, contains all of the information and guidance brand partners need to help them at every stage of the module completion process.

Submit questions about Higg accounts, modules, and subscriptions to the Higg Support Team. 

General FAQs

  • My company has a Higg account, but I don’t have a login.
    • Once you have created an account, additional team members can be added to the account to access the collected data, support in completing the modules, etc. To invite a new user to the account, go to the ‘My Team’ tab and click the Invite New User button. Add the email address and send the invitation. Once the user accepts, they will have access to the account. 
  • I’ve forgotten my password, how do I reset it?
    • If you need to reset your password, click the button “Don’t remember my password” and follow the prompts to reset your password.